For a long time, our client has wanted to create a French-inspired brand, but it has proved hard. So CC is keen to help them to develop a genuine French feel, including pinning down the brand’s theme at the chillaxing French seaside. This way the comfort of our client’s bedding truly shined through.
For the stationery we have been using icons that are common on French traditional tapestry, the relationship between the brand and France got sharpen.
Through nautical maps and paddles – just some of the many props for example, the French seaside was brought in front of everybody’s eyes, felt and absorbed naturally.