Klondike Ad
Client: Student Project
Role: Designer and Production Artist
Size: 8.5x11 in
Media: Power Point and Adobe Photoshop
Date: Oct. 25th, 2023
For this project, students had to pick a brand, research it, and create a magazine ad for it. The brand used in this ad was Klondike. Klondike's brand was researched and a brand style guide was created. The style guide was created on Power Point. 18 thumbnails were sketched before making the ad. The final design was picked and created in Photoshop. Layer masks, text, and pngs were used to create the ad.
Here are a few slides from the brand style guide:
These are the thumbnails for the ad.
The one on the left was the first version. I was trying to create my own tag line for Klondike. I do not think it is bad but the typography is a little off, it does not quite fit Klondike's style. I then redid it with their slogan and more in their typography style. I also added their website on the bottom of the ad.
