Yogabar - Protein Muesli, the only muesli with the most amount of protein per serving. Yogabar is known to make health food tasty, and that's exactly what we did with this one as well! Coming at the back of our best selling Dark Chocolate muesli, this one was a sure shot success.
I lead the team in launch of the product right from R&D of the product, packaging design, printing of the boxes, social campaign, performance marketing, in-store activations, to retail merchandising.
