Handmade is Everything
Everything is Handmade
Through an exploration of generational craft, authentic design, and cultural preservation, Knith is an US-based homeware brand that offers unique home pieces made from ancestral knowledge in rural communities around the world.
We laid the foundation for the brand to embody not only a contemporary lifestyle for a high-end audience but also to represent change through a sustainable path, ensuring equity and a commitment to enhance craft villages and rural communities.
Knith's brand identity, inspired by artisanal craftsmanship, melds dynamic and eccentric typography—reflective of the brand's product forms—with illustrative storytelling, vividly conveying the brand’s narrative and processes to the world.
The illustrations weave together warmth approachability and refined elegance to visually narrate the brand's story.
Brand Identity: Behalf Studio
Creative Director: Giang Nguyen
Creative Director: Giang Nguyen
Designers: Minh Nguyen, Phong Pham
Project Manager: Lam Nong
Producer: Dung Nguyen
Web Developer: Coffeemug
Brand Photography: Mắt Bét
Product & Process Images: Knith team, Al Centro Workshop
Special thanks to chị Dương for supporting us in documenting this project.
