Xbox One - The Invitation

•

Steven Gerrard together with Spock and a giant robot invite you to the Xbox One.

The Xbox One is the first all-in-one entertainment console. Here games and entertainment are no longer separated, but together in one. This story is told by having some of the greatest properties from games and entertainment entering everyday situations and inviting people into the work of Xbox One.

Behind the Scenes

Creating “Invitation” took over 6 months. The commercial was filmed in Budapest, Liverpool and New York and finished in Los Angeles. Have a glimpse behind the scenes and see how it all came together.

Credits

AGENCY CP+B Boulder / CREATIVE DIRECTION Rob Reilly, Adam Chasnow
ART DIRECTION + COPYWRITING Waldemar Wegelin, Robbin Ingvarsson
DIRECTOR Bryan Buckley