Empire Mayo's first ad campaign. I wanted to give the flavors personality - and elevate the humble condiment to something fashionable and sexy. I picked three flavors and brought them to life through this "pinup" concept. Have to take my hat off to my favorite producer Corinne Mary for three days of grueling hand-made set-design in my living room. And then to Photog Davey Wilson and the beautiful models for bringing it all to life.
Concepts, Art Direction, Styling and Sets… well and the product, all by me!