The challenge
Lne Society, a distinguished premium candles brand, is dedicated to offering high-quality candles. Their carefully curated scents are thoughtfully arranged into unique collections. Lne Society is committed to standing behind every woman, supporting them at every step of their journey in life.
Caroline approached me with the idea of establishing a brand that embodies this ethos. Our shared goal was to craft a distinctive and elegant brand with a touch of vintage charm.
How I helped
During our discussions with the owner, I proposed a concept for a very simple yet sophisticated brand, primarily centered around the color navy. We chose blue because it’s associated with trust, tradition, and elegance, making it our main color. To add a more feminine touch and connect with our target audience of women, we introduced softer colors like pink and light teal. As an extra detail, I hand-drew a double flower, symbolizing the brand’s vision that “you’ll never be alone as a woman,” emphasizing the supportive aspect of the brand.
The result
- A brand that is minimal, meaningful, and elegant.
- Striking illustrations that mirror the core values of the brand.
- A sophisticated identity system that remains user-friendly for the owner.
- A versatile logo design that seamlessly integrates with all brand materials.
- Striking illustrations that mirror the core values of the brand.
- A sophisticated identity system that remains user-friendly for the owner.
- A versatile logo design that seamlessly integrates with all brand materials.
