SoulFire | Branding | 2023 | United States
Agency Credit: Branding For The People, United States
SoulFire helps entrepreneurs along the actualisation journey by creating specialised coaching programs and curated experiences that bring more play and deeper connections.
The challenge was to communicate SoulFire’s vision to align individuals with those who share their values.
The brand’s promise is to help individuals achieve extraordinary abundance in personal life and career.
The brand was built on the philosophy ‘We are all born with a spark’ which resonates with relentless curation
and unstoppable action. This encourages individuals to build meaningful and joyful experiences.
The flame in the identity symbolises a candle, which is the spark within an individual that helps them achieve their visions and goals. It is visualised in the letter ‘o’ of ‘soulfire’.
