UNI021
Fine from Shanghai, Fine for All.
NEW RETAILING
#Design of Uniqlo City Store
The project aims to design a City Store for Uniqlo in Shanghai, integrating brand culture with unique urban characteristics. Under the context of new retailing, Uniqlo plans to upgrade their commercial space holistically, from commodities, services
to experience.
to experience.
To explore the potential of the offline commercial space, as an indispensable part of new retailing, requires integrating brand culture with unique urban characteristics to meet the demand of personalized shopping experience of urban consumers, to convey brand culture and commodities' value more accurately as well.
Undergraduate, Year 3, Semester 1
Design Team: Mingyu Zhuang (leader), Mu Jiang, Zhengyi Yue, Yanni Cai
Video: Mu Jiang (Director, Filming, Chief Editor), Zhengyi Yue (Voiceover & Editor), Yanni Cai (Editor)
Contribution: Research, Ideation, Modeling, Illustration, UI, Video
Tools: SketchUp, Enscape, After Effects, Premier, Photoshop, Illustration
Site: Uniqlo Flagship Store on West Nanjing Road, Shanghai, China
Project Area: 41527 Sq.ft
Period: Oct. - Nov. 2018, 8 weeks
Period: Oct. - Nov. 2018, 8 weeks
Tutors: Yongxu Li, Peihuang Yu, Lefei Lou
Cooperation Company: UNIQLO
Cooperation Company: UNIQLO
Awards:
• The Bronze Award (3/300+), UNIQLO City Store Design Competition, China/Shanghai Interior Design Week Organizing Committee
• Second Prize in Environmental Design Track, The 4th Think Youth-Shanghai Digital Creation, Innovation & Entrepreneurship Competition, Shanghai Municipal Education Commission
• The Bronze Award (3/300+), UNIQLO City Store Design Competition, China/Shanghai Interior Design Week Organizing Committee
• Second Prize in Environmental Design Track, The 4th Think Youth-Shanghai Digital Creation, Innovation & Entrepreneurship Competition, Shanghai Municipal Education Commission
