Brief: Develop promotional materials for Idea Box, a cross-industry corporate event fostering innovative solutions for brands. The event encourages employees to share ideas related to their current or past projects, addressing specific challenges and processes.
Process: As a Communication Designer, your task is to design a teaser and static mailer. Utilize simple elements like paper, paper balls, cardboard, and doodles to convey event details, venue information, and the event's phased processes.
Challenges: The challenge lies in simplifying complex event details while maintaining engagement. Designing a teaser and mailer that effectively communicates the essence of Idea Box, incorporating paper-based visuals and doodles, requires a careful balance between creativity and clarity. Ensuring that the audience easily comprehends the event's purpose, venue logistics, and procedural information is crucial for successful communication.
