Challenge: To create an informative guide for public safety employees to utilize investment advice, and to drive them to contact Watermark Wealth Strategies with their questions and concerns regarding their finances.
Solution: I used dark, moody photos to elicit an emotional response to the design of this white paper. I also used very large numbers in order to break up the text into smaller, more easily readable sections.
Results: This financial group wanted to specialize in helping public safety employees with their finances, and is now able to bring this printed book with them to meetings in order to be seen as a knowledgable resource for such information. The printed piece can easily be shared among employees and friends, creating brand recognition and word-of-mouth awareness as well. Matching web ads, social media graphics, and an email blast could also be created to round out the campaign and create website traffic regarding this subject.
