The Brief:
Create a brand identity for 6056 Burger, an Australian burger restaurant chain that appeals to the target audience and is reflective of the business. The client requested that illustrations be featured throughout the brand identity.
The Solution:
The 6056 Burger brand identity is made up of a wordmark and a submark. This uses a hand-drawn script wordmark paired with a bold sans-serif font and a vintage-inspired colour scheme.
The hand-drawn script wordmark is inspired by the local area of Midland’s prevalence of ‘tagging’ and graffiti and seeks to reference that style.
The illustrations were created to represent the grunge, and rough aesthetic of the brand whilst also injecting humour and character into the branding so that both seriousness and fun were communicated to the audience.
