Duck Donuts
#WeirdlyDelicious
Campaign Strategy:
With over 7,000 combination possibilities at duck donuts, many would be considered weird or gross because the flavors aren’t your typical combinations, but what if we embraced the weirdness and even encouraged it? For this campaign, we will be showcasing these weird donut combinations by giving them personalities that people can relate too, while also highlighting that duck donuts will be open 24/7 so that your weird cravings can be fulfilled at any hour of the day.
The target audience for this campaign is teenagers, young adults, and donut lovers. This campaign will take place primarily across the east coast of the US through OOH ads, posters, social media, videos, and a picture stand-in.
Commercial
Posters:
Magazine Ad:
Picture Stand-in Board:
Social Media Ads:
Billboard:
Box Redesign:
