Our task was to showcase the all-new Škoda Kodiaq in a reveal film as city SUV that's versatile for short and long adventures, so we crafted a unique concept—a microcosmos.
Teaming up with a copywriter, we introduced a charismatic 🐝 protagonist, whose eyes became our guide into the unseen depths of this remarkable vehicle. Through the lens of this tiny natural born explorer, we unlocked the essence of the Kodiaq, portraying it as the perfect companion for any exploration, whether within the city limits or across boundless distances.
Creative idea / concept - Mariya Usikova, Štěpán Chaloupka
Realised by FCB London
