Marketing Agency Branding for Topodium Group

•

Designing Topodium Groups new Agency Branding

Embracing the agency ecosystem advantage

"As an Agency Ecosystem dedicated to powering success in the sports, health, and leisure sectors, our journey has been nothing short of remarkable. Today, we proudly unveil our refreshed brand positioning and identity, a testament to our growth, maturity, and unwavering commitment to our partners.

So, why the need for change? The answer lies in our continuous journey of self-discovery. Over the last 3 years, we’ve evolved, finding our niche in the sectors we serve and honing our expertise. We’ve identified the partnerships we want to nurture and the work that truly ignites our passion. As a team, we’ve transformed our once-distant ambitions into a living reality – “is the ‘Ecosystem’ real, or are we just playing house?”

Our refreshed identity aims to authentically reflect this journey, highlighting what we do, who we are, and the value we bring to our partners.

Our new positioning and brand identity reflect the maturity we’ve achieved as an agency ecosystem. We’ve earned our stripes through collaborations with industry partners, national governing bodies, and sector associations. It became evident that we needed a brand identity that shines a bright light on our culture, ambitions, and the ‘Agency Ecosystem Advantage’ we offer. The ‘Agency Ecosystem Advantage’ is a term that encapsulates Topodium Group’s unique approach – a one-agency solution for achieving growth and success."

Ryan Grimshaw, Topodium Group’s Head of Brand and Marketing, puts it eloquently.

“We’re quite the unique proposition. An agency operating in the sports, health, and leisure niche, providing a wealth of services across our agency ecosystem. We’re not content with simply letting our clients speak for us. Instead, we’re proud to have our own voice – a voice that reflects our personality, dedication, commitment, and robust industry network. These qualities anchor us in our journey, a journey that began long before Topodium Group was even a concept. We’ve been intentional about avoiding design by committee. While our brand identity and positioning needed to mirror our team’s spirit, it was the Senior Management and Executive team that led the way – a reflection of our commitment to authenticity and making a decisive move for our future.”

I was the lead designer for Branding, Social Media Design, Canva Kit, Web Design and build, print and digital design, brand style-guide,

Animated Logo opener

Social Media Design and Templates

With the brand being largely digital, I then created a complete and extensive Canva kit and template library for the in-house digital marketing team. This included a variety of post type layouts, colour scheme and platform formats for instagram, linkedin etc.