The Passion Trip campaign is a cognitive journey that helps young people discover, develop, and invest in their passions. It enables them to identify their strengths and the activities associated with them through a range of practical tools and scientific measurements.
My Art Direction & typography & 3d & design
Concept
The Passion Trip campaign is a unique and captivating concept that combines the elements of typography and airplane tickets to create an unforgettable experience. Typography, known for its artistry and expressive nature, plays a significant role in this campaign, serving as the primary visual element. The campaign's main focus revolves around the idea of transforming typography into a tangible and immersive journey. Each letter and word takes flight, transforming into mesmerizing airplane tickets that transport individuals to a world of passion and adventure. The use of airplane imagery further enhances the concept, symbolizing the excitement and freedom associated with travel. Through this campaign, typography and airplane tickets merge, creating a captivating experience that ignites a sense of wanderlust and inspires individuals to embark on their very own passion-filled trip.
