Sony LIV is the Official home for all of Sony Entertainment Television’s content on the Digital medoum. Our value interaction on this project was to create a unique eco-system as opposed to just a simple content viewing platform.
An extensive project in terms of work, we started from the Brand name & identity, followed by a custom visual landscape that was extended across all Digital platforms.
We designed the user interaction and interface design with unique features for the portal and applications as listed under:
Credits:
Company: Triature
Brand strategy and Product conceptualisation: Elroy Dsilva
Branding design, Information architecture & Project Management: Binit Vasa and Elroy Dsilva
Designer: Siddharth Khandelwal
