Integrated Campaign
Crate & Barrel
Crate & Barrel
"Simply Modern, Simply Affordable" Campaign
Crate & Barrel understands the desire that creative, young adults have to express themselves in a mature manner, but their lack of a significant income prevents them from purchasing the more expensive pieces from Crate & Barrel. This integrated marketing campaign showcases the importance of accessorizing, and offers young adults ways to creatively organize their space on a budget. The campaign remains true to the original essence of the brand, while managing to attract a new, younger audience.
Crate & Barrel understands the desire that creative, young adults have to express themselves in a mature manner, but their lack of a significant income prevents them from purchasing the more expensive pieces from Crate & Barrel. This integrated marketing campaign showcases the importance of accessorizing, and offers young adults ways to creatively organize their space on a budget. The campaign remains true to the original essence of the brand, while managing to attract a new, younger audience.
Print ad: drives target audience to visit Crate & Barrel website through design contest.
Headline: Reflect Your Inner Adult
Subhead: with $5,000 on us at C&B
Copy: Think your room expresses your inner adult? Enter the contest and you could win a $5,000 Crate & Barrel Gift Card and a private consultation session with one of our esteemed store designrers. Just submit three photos of your most inspired living space, then campaign for all the votes you can. Visit crateandbarrel.com/contest for more information on this chance to win our big, affordable designs for your small, creative spaces.
Headline: Reflect Your Inner Adult
Subhead: with $5,000 on us at C&B
Copy: Think your room expresses your inner adult? Enter the contest and you could win a $5,000 Crate & Barrel Gift Card and a private consultation session with one of our esteemed store designrers. Just submit three photos of your most inspired living space, then campaign for all the votes you can. Visit crateandbarrel.com/contest for more information on this chance to win our big, affordable designs for your small, creative spaces.
