Chestnut Hill Social Media Posts
As a group we were tasked with improving the current appearance of the brand. While fulfilling this prompt we developed a secondary goal amongst ourselves this goal for in terms of the social media posts was to create a cohesive set that related to the three key elements. Our choice of elements include the cruiser, 55th anniversary, and the new mascot. Each post was designed to draw attention to the improvements made to the brand as a whole. Design elements include the illustrated mascot and use of patterns to relate the content to the bakery. In terms of typography the choices included Bilo medium for body copy and Roca Regular for titles. Utilization of these fonts contributed to the overall success to improve the brand in a retro and modern approach.
