PZU. Insurance GROUP.
Challenge:
PZU, the largest and the most reliable financial institution in Poland was introducing new car insurance.
Long story short: It doesn’t matter what kind of insurance had the perpetrator of the accident, PZU will take care of the car and gets money back from the other insurance company.
Solution:
We’ve created a creative platform with one of the most famous Polish actor - Marcin Dorociński. He was playing a mysterious man that appeared whenever some accident had a place and trying to bring calmness to this very stressful situations.
TEASER
FIRST MOVIE
Billboard:
First billboard: The perpetrator of the accident have an insurance wherever
Second billboard: PZU will anyway take care of your car
CREDITS:
Client: PZU Insurance Group
Agency: DDB Warsaw
Creative Director: Maciej Waligóra
Copywriter: Anna Królewicz
Art Director: Rafał Michałek - Czerepak
Director: Paweł Borowski
