NIGHT CALL
With this project, we took on the challenge of a DOOH set-up, creating a realistic content for twilight that maintains the sensation of a strange discrepancy. The floating fabrics seem, at times, to step out of the frame, and the blue sky creates a striking contrast with the surrounding darkness. The light contributes to this visual integration, illuminating the fabrics with daylight - but darkening them as soon as they approach the edge of the frame and the night outside. The sky at the top of the box opens onto an impossible space, offering an optical illusion in the manner of Escher.
STUDIO: 17MARS
Art Director: Margaux Botton
Design & Animation: Naïs Bessaih, Simon Jean, Ronan Champigny, Eliott Selles
Montage: Victor Rocheteau
Creative Producer: Julie Gaub
