Naming
The briefing called for a name for a family-owned company with three partners in the construction industry, with Malha Gregório as their surnames. Recognizing the importance of incorporating family names as the primary foundation for the company's identity, we began attempting to shorten and create something concise and melodious, using the initial letters or syllables of the surnames. This led to the creation of MAGMA+, a concept conveying the constant transformation and movement associated with the geological term.
Logo
The MAGMA+ logo is a visual representation that incorporates the dynamic nature of civil engineering and architecture. The essence of the word "magma" evokes creative and energetic potential in the realization of innovative projects.
Incorporating the mathematical concept “to the power of” with the symbol "+" integrated into the word "MAGMA," we suggest multiplication as propagation, representing the spread of ideas, concepts, and projects. Furthermore, the idea of something in potential, in the realm of philosophy, signifies becoming, what can come to be, or what already is in spirit, connecting the brand to the concept of potential and possibility.
The Magma+ logo seeks not only to represent the company as a comprehensive real estate developer and builder but also to convey a vision of constant transformation, passion for construction, and the realization of innovative projects evolving from concepts to habitable spaces.
The slogan "– From Idea to Realization" represents the company's commitment to transforming concepts into tangible achievements. It instills confidence in clients, assuring them of the realization of their ideas.
Colors
The primary color, Dry Green, represents stability, growth, and harmony with the environment, reflecting MAGMA+'s comprehensive and sustainable approach.
Black and grays add sophistication, professionalism, and elegance to the visual identity, symbolizing the solidity and experience of the company.
Petroleum Blue, as the complementary color, evokes trust, modernity, and depth, symbolizing the breadth and futuristic vision of MAGMA+.
Thank you !!!
