The flexible visual identity
for a grooming boutique
No matter how you read the brand name — DoGroom or DogRoom. Call it what you want. The main thing the brand does is give happiness of being unique to you and your pet. Each person is unique, as well as his pet.
The grooming boutique aims to reveal your dog’s authentic style without harming its health. The brand’s target audience is a stylish, creative middle class that looks cool and aims to make their pets look cool, too.
I developed a brand platform and flexible visual identity that combines different characters in infinite variations. Stylish, modern, and varied. Check out this flexible naming and logo.
The letters are designed as a grooming process — where each cut matters and creates a unique result.
Combining various character letters shows every dog’s and its owner's authenticity.
The brand logo is not connected with cliche pet associations like paws, ears, tails, etc. It is a modern abbreviation that presents the brand as a lifestyle attribute.
Logo can be reinvented in different variations, like a cross or a linear pattern.
All letters can be used as a photo containers and show a required visual context.
One of the business ventures is the production of premium dog cosmetics. I created minimalistic packaging that suits the whole design system well.
Combining letters and photo containers can create stylish combinations and even art objects.
