Campaign to promote events in New Orleans to build excitement for the 10th Super Bowl hosted in New Orleans. NOLA 10 included 10 events over the course of the month leading up to Super Bowl XLVII and featured 10 Super Bowl Legends who played in previous Super Bowl Games in New Orleans.
Fun Facts:
10 legends shot in 1 day capturing both stills and green screen footage
30 gold props used throughout the shoot
432 elements produced and shipped to 4 stores for Phase 1
3,106 elements produced and shipped to 36 stores for Phase 2
10,072 elements produced and shipped to New Orleans for NOLA 10 events
