SUCREAM｜Branding
Sucream is a take-home ice cream brand that offers the most authentic ice cream experience so customers can rediscover the pure joy of savouring ice cream on a warm summer evening or sharing a tub with loved ones.
Logo
Sucream is always associated with cherished past and reminders of loved ones. To convey this, the typographic logo was personalised with a heart shape to emphasise the fondness when consuming ice cream. The logo has a cursive style typeface and offset design style to express the brand identity of nostalgia.
Packaging
The packaging was designed, with the intention to convey the enveloping moments when time seems to stop.
Packaging
The brand's website developed embeds the brand assets and style. The interactive prototype is found below.
Interactive Website
Paid Media
Paid media designed helps to reinforce the brand identity and brand association with retro and nostalgia.
Brand Assets
