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    IKEA arrived in Egypt in 2013. This was the master visual for the IKEA first campaign (launch) in Egypt. The idea behind it was to show the consu… Read More
    IKEA arrived in Egypt in 2013. This was the master visual for the IKEA first campaign (launch) in Egypt. The idea behind it was to show the consumers the IKEA experience. Assembling your own furniture, household items that come in a flat pack and finding all household needs under one roof was the main communication through out the campaign. This art work translates to "The solution of all your household struggles has arrived". Read Less
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