As the interest of analog and independent bookstore have been in attention, accommodation type bookstores, where you can read in personal space, were created. Therefore, I rebranded the hanok guesthouse called 'Todak Todak' as a book stay. Here, visitors spend time fully concentrating on reading in the peacefulness of hanok.
The design concept was created based on the three main values of the brand which is 'comforting', 'calming', and 'considerate' to communicate a warm welcoming imagery. The main graphic symbol represents the hanok book stay through the simplified shape of, korean traditional architecture, hanok's roof combined with curved pages of the book.
