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    The objective was to design the Identity, Exhibition and Narrative Material for an exhibition at the SCAD Museum of Art, with a chosen topic/arti… Read More
    The objective was to design the Identity, Exhibition and Narrative Material for an exhibition at the SCAD Museum of Art, with a chosen topic/artist/designer. I chose Chip Kidd, a prolific book cover designer. *Further content from this project may be uploaded at a later time.* Read Less
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Context
Chip Kidd is a prolific book cover designerHe doesn’t have a consistent visual style, but a consistent underlying approach and philosophy: he creates “visual first impressions” for the novel – with a quirky sense of humor.
 
A narrative detour is a metaphoric concept I created to make sense of Kidd’s approach to book jacket design. The essence of his work is visually depicting the story on a cover: narrative. He strays away from the direct path to the story’s intended message: detour.
 
 
 
Logo/Identity
 
 
Exhibition
 
 
 
Narrative Material
 
I printed commentary from Chip Kidd: Book One on vellum so that it would overlay the corresponding covers.
Museum Program with Belly Band
photo credit: Tom Rosselli
Content in the booklet is from various sources, including Kidd's AIGA.com page, his speaker profile on TED.com, select interviews, and Chip Kidd: Book One
 
 
 
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