Chip Kidd is a prolific book cover designer. He doesn’t have a consistent visual style, but a consistent underlying approach and philosophy: he creates “visual first impressions” for the novel – with a quirky sense of humor.
A narrative detour is a metaphoric concept I created to make sense of Kidd’s approach to book jacket design. The essence of his work is visually depicting the story on a cover: narrative. He strays away from the direct path to the story’s intended message: detour.