The purpose of this project is to propose a rebrand packaging system for La Riojana’s fair-trade and biodynamic wine, Rayo de Luna. With their brand originating in Argentina, the concept of this design system is to capture the spirit of Argentinian culture, specifically in their wine-making processes. With the lunar cycle playing a crucial role in biodynamic wine-making, and Rayo de Luna translating to “a beam of light reflecting from the moon," aspects of these concepts were used. The various line weight receding behind the window was added to create a sense of depth. The pattern was used to draw the viewers attention throughout the composition and to emphasize the meaning behind their brand.
