It's beginning to look a lot like Christmas at Katalon
In 2023, with the joy of anticipating the best time of the year - Christmas, I decided to create a branding package for the firm to use during this special occasion and deliver it to other divisions so that everyone could be a part of this project. Simultaneously, it would help to build brand love from our target audience. The need for using Christmas visuals was also raised by the Marketing and Revenue teams to build connections with clients and external vendors.
So here it is!
The very first branding for Christmas from the Katalon Brand & Communications team for the firm. I was in charge of the art direction and led the design for this project.
The very first branding for Christmas from the Katalon Brand & Communications team for the firm. I was in charge of the art direction and led the design for this project.
Aligning this with the branding, making it visually appealing, dynamic, flexible, and matching it with visuals from the brand identity was a tricky puzzle that I had to solve. Scroll down and see what I've done to achieve those criteria for this project. So let's sing along to the melodies from Nat King Cole's song with me and enjoy the show! Thank you!
Art Direction
Using a 3D perspective grid to create visual assets for the package, I aimed to make the visuals look dynamic, eye-catching, and uniquely flexible when combined as compositions.
The cone represents the Christmas tree, while the balls symbolize decorative items on it. Additionally, I created another 2D flat design package to provide diversity and flexibility, allowing all designers to mix and match easily. The frame was already in place; they just had to play with colors and compositions.
The brand guidelines of the firm dictate a flat design style for the illustrations, so the critical point was to create illustrations following that direction.
I used simple abstract shapes to create patterns applied to these subjects, with a color palette representing traditional Christmas with a festive and playful visual combination. Alongside this, I provided detailed guidelines for designers from other divisions to precisely apply the design direction I provided to them and helped to check the quality of the design as Brand Guardian of the firm.
Art director: Andy Nguyen
Lead design: Andy Nguyen
Guideline for the project
Spreading the Christmas atmosphere from Katalon on social media, intranet and all over the events of the firm. We sent out the messages to all the divisions to apply the branding for the greatest occasion of the year to engage everybody from the employees, clients and external vendors.
Help to build the brand love from inside and outside the organization.
Help to build the brand love from inside and outside the organization.
