TXWES Athletics Logo Redesign
With this project, I ran a complete audit of the existing logo use to determine the best way to update the Athletics brand. This included sending a survey before and after design and talking with all coaches and student-athletes via focus groups to understand their wants and challenges and publishing a separate brand guide specifically for Athletics.
Below is the old logo, which was too detailed and complicated to use for uniforms and other promotions. Above is the simplified logo, broken down into three simple elements for easier reproduction.
