In this project, we created a conceptual ad series for Home Depot. Our goal was to communicate Home Depot's helpful brand identity/employees by creating designs that personified tools to show that Home Depot will put the work in for home improvement projects and remodels. We wanted to promote the "Home Depot Pro's" services where they will come to any home to help with remodels and construction. We placed a call to action on the ad series by including the link to the Home Depot services page. Recognizing that Home Depot had this service that made them stand out from their competitors, we knew it was important to highlight these services