The Kyiv Plant of Lifting and Transport Equipment, one of the leaders in the domestic industry, approached us with a request to create a brand for introducing their products to the Western European market. Despite local clients being familiar with their products for many years, to attract new clients in new markets, it was decided to create an attractive, modern, and intelligent brand image. We developed a simple and technological design, starting from a typographic logo using geometric shapes and grid, and ending with a bright but not overloaded design system.
This kind of brand allows DENAL to stand out among competitors and confirms its reputation as a reliable and professional partner both on construction sites and in the business environment. The logo, color palette, and text style together form an image that perfectly reflects the values and qualities of the DENAL company, making it a recognizable and trusted brand in the industry.
Made by YARCHE in 2022
CEO – Danylo Martynov
Senior Designer – Yaroslav Kryzhanivsky
Graphic Designer, Post-production –
Vlada Orel, Elina Petrosova
