L.O.V.E. Cups are high-end artisan chocolate cups, with assorted toppings and flavors. The cacao beans are ground on-site, the chocolates are scrumptious. L.O.V.E. Cups wanted something that reflected this and harkened to the growing process; thus the colors and the cacao pods illustration on the sides of the package. (The package colors are the colors of cacao pods at various stages of ripeness).
These needed to stand out in a sea of artisan chocolates at large grocery stores. The color combo of the packages is pleasing, and calls the eye when seen lined up – which is how they would be displayed.