Sylvain Paradis's profile

Air France - Questions à réactions




Air France - Questions à réactions
UI design - illustration - 3D design​​​​​​​​​​​​​​


Childen are particularly curious when they travel.
Why planes are white? Do pilots use a key to start the engines? Before takeoff, every little traveler is full of questions, so to give parents a hand, we developed the Questions à Réactions website. Through a fun and immersive gameplay, the children access answers from the entire Air France staff. Pilots, ground staff, flight attendants and stewards contributed to make this WebGL experience the best possible one.












A enlightening video game.
How does a child learn best? By playing of course. To do so, our team conceived a fun game through a WebGL experience. Riding a plane in a sky painted with pastel colors, the child had to reach little clouds. When he got there, a video from an Air France staff member revealed the answer to his question. Fun, simple and intuitive.






Offline mode at the airport.
Connecting our operation to its hub, we designed a real cockpit that was set up in the airports. A more meaningful way to immerse children before takeoff and really see themselves in the pilot's seat. In doing so, they could board the plane better prepared than ever before.






The results
37M impressions - 221K unique visitors - 1m11 per session


C R E D I T S

Agence : BETC Fullsix
Art direction : Sylvain Paradis
Development front : Florent Biffi
Development WebGL : Damien Mortini
Creative direction : Marie-Eve Schoettl & David Soussan


Air France - Questions à réactions
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Air France - Questions à réactions

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