DERMATORY
3 RENEWED PADS SEEDING KIT
This is the seeding kit for Dermatory’s revamped line of hypoallergenic face pads for sensitive skin. Emphasizing the keywords of sensitive skin, skin elasticity, and pore control, derived from the functionality of the three types of pads included, we crafted a kit around the concept of “Derma Toy”, a playful twist on the brand name. Conceptually based on the Tetris game, we visualized the satisfying moment when a completed row of stacked blocks disappears, symbolizing the high efficacy of the pads in addressing diverse skin issues. Each product is packaged in a distinct block shape and color, accompanied by a leaflet outlining the features and key messages of each item. With a mood akin to unwrapping a toy gift, expressed through the graphical elements, the unboxing experience delivers the delight of playing an actual game, establishing a positive brand interaction.
Client. DERMATORY
Year. 2023
Brand Location. South Korea
Division Creative Director. Sungyoon Kim
Art Director. Jinsung Yang
Designer. Yungyu Lee, Chaelin Yoo, Kunwoo Kim
Photographer. Junghun Yeom
