Bright Light Fine Art is a group of three extremely talented and celebrated painters. David A. Leffel, Sherrie McGraw, and Jacqueline Kamin work in Abstract Realism, carrying the painting tradition of the old masters.
The Aritsts Guild is their project to build a community of knowledgable painters. Through online video tutorials, workshops, and lectures these artists spread a tradition of beauty in the contemporary age.
After designing initial print advertisements, I was asked to redesign the group's website from a user experience and branding perspective. Design strategy centered on quiet arrangement and white space to focus the veiwer on already beautiful imagery. Type choices are reminiscent of both contemporary galleries and renaisance styles. The website was simplified to focus on videos first and engaging new users quickly.