Recruiting new students to UBC’s Vancouver and Okanagan campuses requires an integrated strategy that has far reaching effects across multiple communication touch points. Make was tasked with researching and creating this strategy, then applying it in all key communications. Two integral pieces include UBC’s Undergraduate Viewbook and website. Both had to have strength independently, but more importantly facilitate a seamless experience from print to online and back. They also had to achieve numerous marketing objectives that touched upon multiple audiences groups from around the globe.