TECATE COMUNA x HURACAN DESIGN
We have worked on the art direction, logo and graphic identity for Tecate Comuna 2022 and 2023. Tecate Comuna is a festival held annually in Puebla, Mexico.
Puebla, Mexico is known for its culinary history, colonial architecture and handicrafts. Some areas of Puebla are also known for the production of a great diversity of flowers and ornamental plants.
For this project we created a series of characters inspired by the music, good vibes, flowers and crafts of the city of Puebla. Our designs and characters were used in different formats, from merchandising, installations and stages within the festival.
Creative direction: Paola Suarez , Neto Zamora
Art Direction: Neto Zamora
Graphic design: Luigi Rodriguez
Illustrations: Neto Zamora, Luigi Rodriguez
Photos and Videos provided by Apodaca Group
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