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    Strategy and branding for the local social media website crankandpiston.com
Brand Identity and Application
CRANK&PISTON was born out of an desire to create a website that catered for the Middle East motoring enthusiast who was looking for something beyond the conventional magazines and online portals. What started as a small blog has now developed into a fully-fledged multi-media online experience which attracts readers from across the Middle East region and further afield. With a unique combination of high quality photography, insightful and intruiging editorial and a drive to do things differently, CRANK&PISTON is stamping its mark on the automotive publishing arena of the Middle East region.