Burger King "Small Pleasures"
South Africans going through the most right now. We pay for electricity that’s only on when we’re asleep or at work. Lol. Our economy is going through mid-month blues…the whole time. It feels as though there is very little to be happy about at the moment. Burger King is famously known for its flame-grilling and the Whopper. Mara people don’t know a lot about their other offerings. For example, the King Value Meals that start from just R39.90…yeah, it’s really that affordable. So affordable, that you wouldn’t think that it’s a meal that comes with a cheeseburger, a drink and fries. It’s a small meal that’s big on value, and we had to position it as just that. The campaign "Small Pleasures" communicates that in the midst of life, well, lifing, people can enjoy a little reprieve thanks to Burger King. The campaign consists of TV and Radio where we use scenarios of people experiencing Small Pleasures.
Film: "Parking Basement"
Radio: "Traffic"
Radio: "Telesales"
Radio: "Date"
Radio: "Taxi"
