CoCOON Coworking spaces
CoCOON is a concept that goes beyond simple co-working spaces. It’s a place where ideas, community and projects intertwine to form an exceptional experience.
By emphasizing the flexibility of workstations, the comfort of the environment and the well-being of members, CoCOON creates revolutionary spaces that promote true social exchange.
These spaces are available to freelancers looking for a productive workplace, a growing start-up, or even a large corporation looking for an inspiring location for creative meetings.
For me, CoCOON first represents the “co” of cooperation, coordination, collaboration, co-creation and communication. The “co” is also found in comfort, we are a place where the flexibility and well-being of members is the most important thing, and the connection between them is the engine of innovation.
CoCOON thus appears as a concept of new generation co-working spaces which is modern and dynamic.
Based on the brand attributes: Comfort, Cooperation, Flexibility and Innovation, the objective was to make a young and friendly brand while maintaining a level of professionalism that will appeal to the target concerned.
The identity designed is therefore simple, colorful and memorable. The color palette is fun, contrasting, eye-catching yet friendly, conveying a sense of unity, productivity and creativity.
The main logo symbolizing unification and thus alluding to the main objective of the company : to bring together all coworking spaces in one place. The reworked typography is characterized by round shapes and increased thickness, evoking the softness and comfort of a cocoon.
On the one hand, the “co” in CoCOON designates cooperation, the state of being together. For this reason, the simplified logo is a rearrangement of the letters “c” and “o” to form a string that successfully integrates the emotional message and mission of the brand.
The publication was created to serve learning purposes, not for profit.
Do not copy images or distribute in any form or medium without the permission of the author.
Do not copy images or distribute in any form or medium without the permission of the author.
Designed by Ho Thu Van LAM
