About
The goal was to break conventional methods of learning by incorporating technology in a covenient manner.
Audience and Targeted Users are people of all ages, from kindergarten to higher education, who want to learn in a fun and engaging way.
Creative parameters and Considerations were playfulness and energy, with a color palette of bright, bold colors. The brand's logo was meant to be fun and memorable, with a strong emphasis on the "fun" aspect. The overall tone of peak was friendly and approachable, with a focus on making learning accessible for all.
