Palate Wizards is a company that works with beverage alcohol retailers and brands to create a new palate profile process for wines, craft beers and artisanal spirits using 1) an app delivered consumer questionnaire 2) an app that allows consumers to scan wines, beers and drink recipes to get ratings and info on those products outside or inside of a beverage alcohol retailer 3) an app that simultaneously keeps a record of their home bar or wine cellar.
Based in that and also in the name of the company, I created a logo that associates the idea of beverages (the cup) with something magical (stars and moon - wizards). The concept is basically, "a company that makes magic" - palate profiles.
Below you will find some of my entries to the crowdspring project that made it all happen.
I hope you'll enjoy it!
Thank you for watching! :)