Client: Araminta Jewellery
Industry: Accessories & Lifestyle
Work Completed: Logo Design, Packaging
Industry: Accessories & Lifestyle
Work Completed: Logo Design, Packaging
Client Background:
Araminta Jewellery, a distinguished Singaporean brand hand-crafted in Bali, specializes in creating versatile jewelry tailored for active lifestyles. The brand places a strong emphasis on day-to-night wearability, ensuring their products are skin-safe, waterproof, sweat-proof, and hypoallergenic. Araminta Jewellery is unique in the market, featuring sports-inspired elements like adjustable chains with silicone sliders and secure double-clasp hoops.
USPs (Unique Selling Points):
1. Sports-Inspired Features: Adjustable chains and secure double-clasp hoops set Araminta Jewellery apart, reflecting its commitment to functionality and style.
2. Durability and Functionality: Addressing market pain points with durable, sweatproof, and adjustable designs.
3. Triple Impact Commitment: Araminta Jewellery is dedicated to people, product, and the planet, crafting jewelry that benefits all.
Target Audience:
Female individuals aged 20-50, actively incorporating fitness into their daily routines, seeking high-quality, functional pieces that seamlessly fit their dynamic lifestyle.
Personality & Vibes: The brand exudes the style of a rich stylist friend – subtle luxury that's not ostentatious. Keywords include cool, exclusive, and a celebration of the joy of living.
Design Focus: The primary focus of this case study is the creation of a logo that aligns seamlessly with Araminta Jewellery's brand values and resonates with its target audience.
Design Focus: The primary focus of this case study is the creation of a logo that aligns seamlessly with Araminta Jewellery's brand values and resonates with its target audience.
Application:
- The logo, with its sophisticated color palette and elegant typography, is adaptable across various mediums, from product packaging to digital platforms.
- The "A" icon as a hallmark ensures brand recognition and authenticity on every jewelry piece.
Conclusion: The proposed logo design for Araminta Jewelry encapsulates the brand's essence, ensuring it resonates with the target audience and aligns with the company's unique selling points. It's a visual representation of the brand's commitment to providing high-quality, functional, and stylish jewelry for active lifestyles.
