We had the pleasure of working on a fun preproduction project for Persil Abaya Shampoo promotional video. We created storyboards, character designs, backgrounds, and props based on the script provided. It was a great chance to showcase our skills and creativity. Here's a peek at our design process.
The story shows the daily life of a university student "Layla" and how her Abaya fades and takes away her happiness. One day she stumbles upon "Persil Coloured Abaya Shampoo" which brings the vibrancy back in her Abya and Life.
To delivery effectively in tight deadline, we tried to come up with the best way possible for smooth storytelling and fast work. We kept backgrounds as simple as possible focusing on the characters. And as we moved forward with character design and feedback rounds we started to add details on storyboard like character, costumes, expressions & notes for the animators. This helped us as a team to avoid potential misinterpretations in a remote collaborative project.
As per client's direction, We chose Chibi style to appear cuter. And to represent Dubai we kept the characters diverse.
"Layla" is the protagonist with a bright vibrant abaya as it is the main focus of the storyline.
We iterated multiple times to get the cutest character possible based on the client's requirements. Her final look showed her in a casual style with bright pink Abaya matching the colour of Persil product.
We iterated multiple times to get the cutest character possible based on the client's requirements. Her final look showed her in a casual style with bright pink Abaya matching the colour of Persil product.
The story required use of two different color schemes to show Layla's different feelings. One was vibrant her abaya was new, and the other was dull and muted for when her abaya lost color making her sad.
We shared two drafts with different color palette:
1. Cooler tones with colorful elements and 2. Warmer tones with monotonous element
We worked with the client to choose the second draft, as it felt warm and happy feeling visually.
1. Cooler tones with colorful elements and 2. Warmer tones with monotonous element
We worked with the client to choose the second draft, as it felt warm and happy feeling visually.
Credits:
AV for Persil Promotional Film (Henkel)
Script and Voice Over - Rain Creative, Dubai
Character, Storyboard, Background and Prop Design - Shruti Jalgaonkar & Yami Aherwar
Animation and Sound Design - Karan Waraich
Additional Animation - Amanjot Singh
