mllw. - music festival
mellow is a music festival concept, based out in Oslo. The goal is to gather a melancholic and soulful act, in a urban and modern setting. A combination of emotional presence in a contemporary packaging.
All commercial and promoting material are done in a minimalistic way. With only b&w as base colors. This are done in order to generate and set a feeling for the festival attendees even before entering. The deep and mysterious brand gives the audience a feeling of a clean sheet, a place where they can create and fill their own canvas of expressions and impressions. Experiment and get to know this sub-genre even better.
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