For a class project, I developed a compelling marketing campaign highlighting the sustainability initiatives of a brand. My choice was Purex, a renowned New Zealand brand committed to reducing its carbon footprint. Through research, I identified three key areas where Purex excels in sustainability: their conscientious selection of forests, implementation of clean steam technologies, and an environmentally friendly pulp-making process. I translated these eco-friendly efforts into a thoughtfully crafted marketing campaign that seamlessly integrates with Purex's existing brand identity.