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Action Against Hunger: Gifts That Save Lives
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    The latest global recession has caused hardship everywhere. But some parts of the world live in a state of perpetual hardship, whether there is a… Read More
    The latest global recession has caused hardship everywhere. But some parts of the world live in a state of perpetual hardship, whether there is a global recession or not. According to the UN, 842 million people, or 12% of humanity, were undernourished in 2013. Quite apart from those in immediate danger of starvation, poor nutrition weakens immunity, stunts growth and compounds hopelessness. Action Against Hunger is an international humanitarian organization that combats malnutrition and is dedicated to ending global hunger. With feeding stations and infrastructure projects in over 40 countries, the organization assists more than 7 million people each year, saving and improving countless lives. Besides direct food aid, Action Against Hunger also helps provide clean water and sustainable jobs in deprived areas, and advocates for the rights of vulnerable communities. During the holiday season, Action Against Hunger worked with Hyperakt to develop a creative digital tool that allows internet users anywhere to give holiday gifts that save lives. The platform allows micro-philanthropists to donate essential goods for any occasion, from a $20 water filter to a $100 dairy goat to a multi-thousand dollar construction project like a health center or fish pond. We developed a brand-relevant visual strategy for the virtual gift catalogue. A clear content strategy ensures that anyone browsing the site understands the reasons to give and the impact that their gift can have. Cheerful photography of children and families enjoying their gifts and using them to help themselves and one another underscores the positive effects of gift-giving. Read Less
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