The brief was to design and brand a drink for a particular demographic, I chose gin with a target audience of “geeks”.
I researched the definition of geek (it is a multi-faceted label) and thought how I might capture the attention of those that purchase gin. I created a story behind the brand that placed emphasis on a rich heritage and an interesting history; both factual and delightful.
My chosen design direction is heavily influenced by the Steampunk genre, which beautifully combines imaginative storytelling with science and history. The illustrations include a juniper branch, a juniper tree and Sylvius himself, each made up of mechanical parts.
Sylvius Gin - The Story
Gin was first discovered during the mid-seventeenth century by Franciscus Sylvius, a Dutch doctor. In its original form, gin was prescribed for medicinal purposes - the most notable of which being: ‘the insufferability of being trapped in one’s own body - forever.’
The Sylvius family continued to experiment with gin for many generations, tweaking the recipe until it evolved into the optimum Sylvius Gin, which we enjoy today. The quality of our gin is attributed to the small batch distillery process which maintains a refined and perfectly dry taste.
Today Sylvius Gin is regarded as one of the finest available and, still recognised for it’s medicinal qualities, it is enjoyed throughout the world by the most discerning arbiters of fine spirits.
